As Fresno Ag Hardware prepared to celebrate two major milestones—the opening of a new location in Clovis and the remodeling of its legacy Fresno store—our team stepped in to help reimagine the brand’s identity while honoring its rich 146-year history. Through a refreshed logo and a dynamic marketing strategy, we revitalized the brand for modern audiences, blending history with innovation.
Our comprehensive campaign, “The Unhelpfuls,” humorously highlighted the superior customer service Fresno Ag offers compared to big-box stores, using relatable scenarios to engage homeowners, DIYers, and professional contractors alike. Alongside video and radio spots, digital and social media played a vital role in introducing new customers to both locations, while events like the Halloween-themed reopening and Clovis grand opening brought the community together to celebrate.
These efforts not only strengthened Fresno Ag’s presence in the Central Valley but also elevated its legacy as a trusted family-owned business, now ready to serve future generations of customers.
Embracing Heritage, Welcoming Growth
CLIENT
Fresno Ag Hardware
SERVICES
Brand Strategy, Visual Identity, Digital Marketing, TV, Outdoor
